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Job Details

Snow Sports Sales Manager

Company name
Crystal Mountain Resort and Spa

Thompsonville, MI

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The Snow Sports Sales Manager has a passion for snow sports and for sharing it with others. This passion, combined with selling skills, results in growing the sale of lift tickets, rentals & lessons through multiple distribution channels. Job Duties and Responsibilities Identify and contract with new and repeat Groups focusing on day visitors through multiple channels including Midwest ski shops, fraternal organizations, educational institutions at all levels, tour operators, event brokers, business affinity programs, etc. Solicit, negotiate, and book new and repeat business in markets including but not limited to: day ski groups, school groups, youth groups, community groups, businesses, (including high-volume retailers), and organizations. Develop and continually enhance relationships by establishing trust and rapport. Create marketing and selling strategies to capture accounts while maximizing revenue. Promote and manage partnership programs with regional hotels/motels to sell snow sports products (packaged or value-based rates) by building effective relationships with owners/operators. Develop and implement regional Partner Resort programs that feed snow sports enthusiasts from their resorts to Crystal. Assist in budgeting and forecasting on a quarterly and annual basis and provide information in a timely manner to the VP of Retail/Recreation. Maintain accurate, comprehensive records and files and produce timely reports tracking sales activity. Prepare and complete quarterly and annual sales action plans and reports. Participate in trade shows and industry events that are an opportunity for relationship building and creating positive brand awareness (e.g. MDSC & CMSC). Contribute to the Revenue Team as the subject matter expert, responsible for providing historical, current, and future snow sports sales information that is relevant for best practice/most effective pricing decisions. Expected to meet and exceed quarterly and yearly sales goals. Notify and coordinate customer specifications with other departments and quickly, efficiently respond to customer issues and problems. Develop and maintain an accurate and informative list of outside vendors to provide and recommend to customers for services not provided by Crystal Mountain Other duties as assigned.

Company info

Crystal Mountain Resort and Spa
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Company Profile
Celebrating nearly 50 years of fun, family-owned Crystal Mountain owes its establishment to a man by the name of Ward Creech and a group of dedicated local citizens, each of whom had an immense passion for skiing. And it was this passion led to the development of Buck Hills ski area in Michigan's Benzie County. On Mother's Day in 1955, Creech set out to find the best location for a local ski area. After much searching, Creech selected the range of hills located near the village of Thompsonville - the Buck Hills Range. Through their combined efforts Buck Hills ski area was established, and the first skiers took to the new slopes in December of 1956. It was truly a group effort, as almost everyone in the community assisted in one way or another - from clearing the mountain of forest growth to constructing the warming hut. One gang of volunteers would even groom the slopes by sidestepping in their skis up and down the slopes to pack the snow. In its early years, Buck Hills featured two rope tows and a small warming hut.

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